Wessanen UK, owners of brand Clipper Teas, has launched 100% recyclable tea bag envelopes and 100% string for its string and tag tea bags to further its commitment to sustainability.
The move comes after the brand launched the world’s first unbleached, non-GM and plastic free tea bags in 2018.
After completing trials of the new tea bag envelope – recyclable paper with a thin heat seal coating – the packaging will be rolled out throughout 2019 to the entire Clipper Tea range.
“With natural, fair and delicious at the heart of what we do, we want to show consumers how they can make every cup count by choosing Clipper. Since we launched our plastic-free, unbleached and non-GM tea bags six months ago, we’ve been determined to keep up the momentum and make our tea even better for the environment. We’re delighted with the new sustainable solution for our enveloped range and can’t wait for it to roll out this year.”
Rebecca Vercoe, Clipper Teas brand controller at Wessanen UK
Reducing our packaging weight and increasing our recyclability is a big priority for our brands and the Clipper Teas team in Dorset have worked tirelessly on developing a more sustainable packaging solution for the brand’s enveloped range. We remain firmly committed in our mission as a business to be better connected to nature.
Cristina Ramsay, technical and CSR director at Wessanen UK