FREE Brewing Co.

FREE Brewing Co founder and Head of Beer, Ash Truscott, tells us more about his business and how they’ve been affected by the COVID-19 outbreak.

FREE Brewing Co beer can be found at Dan Murphy’sBWS and local stores.

Tell us about Free Brewing.

FREE Brewing Co is a true story of passion and belief in organic beer, natural beer and great tasting beer. We believe everyone should drink better; drink free of additives and free of preservatives, using pure ingredients. We choose to brew beer as it was, as it should be. We select only the best hops and malt in delivering this certified organic beer, brewed with traditional methods.

How and when did the idea come about?

The idea for FREE Brewing came about over a few beers with James (Head of Farm) and Craig (Head of Brand) around a fire at our spiritual home on the Bellarine Peninsula. Ash had the idea and experience, and James and Craig were on board immediately – we talked about brewing the beer in a free-spirited way – free from anything unnatural. We had been working on organics in beer and connected as we are all passionate about Free brewing. We want untainted, natural, better for you beer. Beer grown and brewed better to taste better. The farm is our HQ and whilst we don’t yet have full scale brewing capability – we are working on the other side of that equation first. Growing barley, hops and experimental brewing with the raw inputs.

 

Explain the name.

We like to think of FREE Brewing being the art of making beer using traditional simple methods, free from artificial constraints. Beer brewed in its purest form using natural ingredients, no preservatives or additives and certified organic.’ That’s what we do therefore there is no more fitting name than FREE Brewing Co.

Why did you decide to produce the beer with only organic ingredients?
Why wouldn’t you? In beer speak, the organic ingredients are the hops and barley used to make the beer. To be certified organic they have been grown and processed without harsh pesticides and herbicides, genetic modification, antibiotics and artificial hormones. Natural ingredients as it was and should be. Better for the land, body and the beer!

When did Free Brewing launch?

Officially in September 2019, but before that plenty of late nights and beer-related banter.

Why on the Bellarine Peninsula?

A couple of the guys in our team obviously live on the Bellarine; but more importantly we think the Bellarine is a fit for who we are. The people of the Bellarine and surrounds are good, honest, no b-s and that’s who we are. The landscape is beautiful of course and still agricultural and raw in many ways; again like us and our passion.

Tell us about the flagship lager?

FREE Organic Lager is a beer made for you. It embodies everything that we stand for¦ refreshing, crisp and clean. A great cleanser to be had after a surf, mowing the lawn or sitting around a fire chewing the fat.

The tasting notes from Bruce Peachey (Head Brewer): Crisp and clean in style, FREE Organic Lager is brewed using traditional simple methods free from additives and preservatives. Unfiltered, it is bright golden in colour with slight natural haze. Its smooth bitterness, subtle aromas and spice is derived from a blend of organic pilsner malt and NZ hops. The result is pure, refreshing and certified organic. ABV: 4.4% | IBU: 19

Tell us about the barley and hops you are growing?

So much excitement about seeing what the Bellarine can deliver on the raw product front. We have heaps of fruit and vegies on the FREE Brewing Co property that are grown without any sprays etc and they are amazing. Should have seen the peaches from last season! This year we will see how the climate is for the crops. We know hops have grown really well on the Bellarine before and in a perfect world we will source all our hops from HQ; but it’s going to take some time.

What has been the response to the beer so far?

We’ve been blown away with the response to our refreshing lager and the ethos of what we are about “ FREE brewing! People are now realising you don’t have to compromise on taste to drink better. It’s clean, crisp and refreshing with well-balanced flavour – to be enjoyed on most occasions!

What have been the 3 x highlights of the beer brewing/business?

1. Getting FREE Brewing Co. off the ground, a beer company that truly projects our values, ethos and passion for quality beer.
2. Producing our flagship Lager in time for Summer and having it available nationally
3. Seeing the harvest of our first crop of organic barley on our Bellarine property. It was a unique event with the Bellarine Vintage Machinery Group arriving with an antique Reaper Binder, which was retired last century and is only used for exhibition purposes. Two dozen enthusiasts and local farmers volunteered and worked all morning, binding and stacking the stooks, ready to dry. Needless to say the cold FREE Organic Lagers went down a treat afterwards in our brewing shed.

What do you love most about what you do?

We’re lucky enough to work in a space we’re passionate about. Not only to we love beer, but importantly natural and authentic beer. Nothing pleases us more than seeing faces of people who are trying our organic beers for the first time and having them join in on our FREE Brewing journey.

How has the COVID-19 affected you?

The virus has had an unimaginable impact on the world thus far. While the full ramifications yet to be seen, there are many consequences already being felt in a number of different industries including ours. From restaurants to bars, most employees and business are being challenged right now. We need to manage our costs and exposure to risk very carefully through this period, provide support to neighbours and our community where possible, and focus on making sure FREE Organic Lager is available to customers looking for a natural beer option. Optimistically speaking, the forced economic reset could result in a stronger community and value system which will benefit us all in the long run. It may also speed up the consumer demand shift towards natural organic food and beverages.

Where can people buy Free Brewing beer?

We’re available nationally in BWS and Dan Murphy’s.
Dan Murphy’s
BWS

What are the dreams for the brand moving forward?

1. To bring the other great tasting 100% natural beers we have been working on in the background to the market. Organic beers with a range of complexity and flavours.
2. To grow into our Bellarine property and get the public drinking FREE Organic beers with us on the weekends!

www.freebrewing.com

,Coronavirus>Business As Usual,,https://austorganic.com/wp-content/uploads/2020/03/Free_Brewing_co_3.jpeg,Free_Brewing_co_3.jpeg,/home/austorganic/public_html/wp-content/uploads/2020/03/Free_Brewing_co_3.jpeg,52805,Free_Brewing_co_3,,,,https://austorganic.com/wp-content/uploads/2020/03/Free_Brewing_co_3.jpeg,,,free-brewing-co,harriet.kendrick@austorganic.com,Harriet Kendrick,3/26/20,FREE Brewing Co. talk about their business

Other Bud Club you may like...

For most Australian eaters these days, food is still considered 'out of touch'. Dr Sarah Lantz discusses why we should take a little more time to consider what we include in our carnal appetite.
Learn more about what might be affecting your immune system and how to boost it with some tips from Organic Merchant.
The change in season can get you out of sorts. Here are our 7 favourite tips to combat the winter blues and boost health and wellness this winter season.
Made from meat and fish bones, vegetables and herbs, broths have been used as a homemade remedy across centuries and cultures. Learn more about the benefits of bone broth with Dr Sarah Lantz.
Do you know what your Mum really wants this Mother's Day? Dr Sarah Lantz lets us in on her top tips to keep Mum happy on this special day.
Find out how you can get involved in Organic Earth Week from 22-27 March, because healthy soil makes for a healthy planet!
Despite 2020 being the year that we all want to forget, we did learn some valuable lessons along the way!
We've put together some handy tips on carving your pumpkin and how to keep your Halloween organic and eco-friendly.
How often do you set time aside to wind down and relax? Self-care should be part of your daily routine, for very good reasons!
This Spring, why not make the most of the cooler weather and get your kids involved in some fun activities to learn more about plants - the organic way!
The National Farmers’ Federation (NFF) has this week launched its #BackOnTrack campaign which aims to highlight the important role our farmers play in the nation’s recovery from COVID-19.
With gardeners new and old wanting to grow their own food, Helen McKerral goes through the basics of setting up a vegie garden, including easy crops to start with. Article from ABC Organic Gardener.
The Spring issue is all about Australian Organic Awareness Month and includes articles about the importance of looking for certification marks, an interview with Woolworths Paul Turner, and an exclusive chat with our 2020 ambassador Lincoln Lewis.
As we head into Spring, find out what's organic and in season this September with an update from the team at United Organics.
The valuable work of Australian organic producers will once more be highlighted throughout September during Australian Organic Awareness Month (AOAM).
This month doesn’t show much in the way of change, but we’re certainly another month closer to Spring and to warmer and brighter times.
Australian Organic Awareness Month Lincoln Lewis goes behind the scenes to meet certified organic producers and learn more about their businesses.
United Organics take us through what's organic, fresh and in season this July.
Dr Sarah Lantz is a writer, author, mother, advocate for healthy living and fermentation and a regular contributor to Bud Organic Club.
In February 2020, Australian Organic CEO Niki Ford travelled to Tasmania to meet with members and learn more about their certified organic businesses.
With record low temperatures hard on the heels of a buying boom, expect pretty much everything to be short in June.
Located on the Sunshine Coast in Queensland, QCamel is a certified organic camel dairy - the first of its kind in Australia. Learn more about QCamel and Director Lauren Brisbane's passion for camels.
In January 2020, Australian Organic visited certified organic producers in Far North Queensland to learn more about their operations and how their businesses have been affect by the floods.
Enjoy the last month of Autumn and remember to eat all of your colours!
Ever thought about keeping your own backyard chooks? Well, now is the perfect time! Keeping chickens is rewarding, educational, and gives you fresh eggs everyday!
Who doesn't love a good pickle? Dr Sarah Lantz shows us just how easy it is to make this deliciously tangy snack at home, with just a few simple ingredients.
We've put together some fun activities to get your kids playing outdoors and staying occupied during the Easter holidays.
Read our tips on how to talk to your children about COVID-19 and help to comfort them during this time.
In all the doom and gloom, let's look on the bright side of self-isolation! Here's our 10 ways to stay sane and survive the lockdown. You're welcome!
Australian Organic's Rhonda Vohland tells us how, in the Year of the Plant, there's so much we can learn from our leafy friends.
Happy Flame wanted to let you know that they are busy hand-making candles to keep up with your orders for candle light.
Autumn is officially here! Read on to find out what's the best organic fresh produce to buy this April.
These indulgent chocolate truffles are made from quality ingredients and make a great Easter gift. Recipe by Dr Sarah Lantz.
Clemence Organics take us through the different ways that stress can affect your skin and how you can combat it, naturally.
Dr Sarah Lantz gives us a lesson in choosing the best quality, ethical chocolate this Easter - it's so worth it!
Kialla matriarch Rob Kennedy shares her simply delicious Anzac Biscuits recipe - a staple for every Aussie household!
Organic delivery box company Organic Angels give us their top tips on how to properly store fresh organic produce.
Tamburlaine's holistic approach to grape growing and winemaking are based on modern scientific practices.
Angove Family Winemakers have a steep history in winemaking in Australia. Angove are offering 25% discount to Bud Club members during this tough time.
Pure Vision's range of certified organic wines are made the way wines should be!
This delicious Avo & Ginger slice recipe from Absolute Organic is ideal for St. Patrick's Day and what's more, it can be enjoyed without the guilt!
Feeling under the weather? Warm your soul with this whole-hearted Organic Turmeric Chicken Zoodle Soup recipe courtesy of Changing Habits.
This delicious green salad makes the most of what's in season this March; kale, avocado and broccoli - the three super greens!
Check out the freshest organic fruit and veggies available this March, courtesy of United Organics.
This delicious rabbit pie made with Kalleske Clarry's GSM is the perfect accompaniment to St. Patrick's Day celebrations.
Dr. Sarah Lantz reminds us of the importance of home cooked meals enjoyed around the family table.
Does your immune system need a boost? Try this simple make-at-home Ginger Bug recipe courtesy of Dr. Sarah Lantz.
The new year is the perfect excuse to declutter, reorganise and detox your home. Here's .. simple steps to get you started!
How many unread messages, texts and emails are on your device? Too many? Maybe it's time to start your digital detox! Here's some simple tips to get started.
Got a question about fermentation and making your own fermented bevvies? We might just have the answer!
Learn how to make a simple and delicious beet kvass with this easy recipe from Dr. Sarah Lantz.
17 February 2020 PEAK ORGANIC INDUSTRY BODY AUSTRALIAN ORGANIC LTD PARTNERS WITH ABC ORGANIC GARDENER TO PROMOTE ORGANIC PRINCIPLES Industry...
Eco-Farms is Australia’s biggest organic distributor offering fresh organic fruit and veg, as well as over 600 organic grocery lines. Their Carole Park location is a central hub servicing both Queensland and Northern NSW.
In January, Australian Organic volunteered their morning to pack food hampers at Foodbank Queensland - an operation that provides food relief to over 249,000 Queenslanders each month.
We've put together a list of some schoolbag essentials with a downloadable checklist to help your busy mornings get a little easier!
It's difficult enough to get your kids to eat healthy at home, never mind at school! These easy, healthy and delicious lunchbox ideas will help to keep your kids feeling full of energy and ready to take on the day.
These 5 busy brekkie recipes are perfect for a quick and healthy meal on-the-go, because who has the time?!
Dr. Sarah Lantz debunks some of the myths surrounding those little critters that are a normal part of every childhood - nits!
No more fussy eaters! Dr Sarah Lantz lets you in on her top tricks to raise your kids to become happy and healthy eaters.
Australian Organic CEO Niki Ford will be hosting a seminar surrounding an organic approach to beauty at Beauty Melbourne 2020.
As scary as it sounds, this Fire Cider Tonic is packed full of immune-boosting properties & can easily be added to teas, juices or salads.
Make your very own kombucha at home with this simple recipe from Dr. Sarah Lantz.
Say goodbye to sugary drinks and say hello to fermented bevvies and the revival of everyday fermentation.
You made the switch to an organic lifestyle for yourself and your family, but did you ever think about your pets? Learn why they deserve organic too!
The winners have been announced for the 6th Annual Australian Organic Industry Awards 2019, celebrating the best of the organic industry over the past 12 months.
Try our top 7 staples to make up your organic pantry, for easy, healthy recipes whenever you need them!
This seemingly simple yet expensive extract can be made with just a few simple ingredients at home. Recipe by Dr. Sarah Lantz.
Dr. Sarah Lantz shares her experiences and tips on sourcing delicious, wild food via urban foraging.
Did I hear you say ice-cream floats? That's right! Our favourite summer drink just got a whole lot healthier.
Australian Organic is proud to present the Annual Award finalists and their outstanding contribution to the nation's organic industry throughout the year.
The Australian Organic awards will celebrate the outstanding and innovative contributions members of the organic industry have made over the past year.
Australian Organic were up bright and early on Sunday morning to welcome visitors at the Northey Street City Farm Organic Markets in Windsor, Brisbane, QLD.
Finalists have been announced for the 2019 Australian Organic 6th Annual Industry Awards.
Spring is the perfect excuse to clean and freshen up your home. See our easy top 10 tips to Spring clean your home, naturally!
We've compiled our top 10 Instagram accounts you should be following when it comes to the certified organic sector in Australia.
To celebrate Australian Organic Awareness Month, leading industry body Australian Organic hosted a lunchtime BBQ at Parliament House, Canberra, on 19 September 2019.
As part of Australian Organic Awareness Month, Australian Organic CEO Niki Ford was recently interviewed by SBS as part of a special Small Business Secrets segment.
Learn more about how UK leading food and farming charity and organic certification body, the Soil Association, is celebrating Organic September.
A recent study published in scientific journal Frontiers in Microbiology shows that organic apples are far more beneficial for your health than conventional ones.
Australian Organic hosted its AOAM launch event in the stunning La Porte Space in Rosebery, Sydney to celebrate the nation's certified organic industry.
One of her favourite spring-time recipes, Elle Halliwell shares her sweet potato cakes with guacamole.
Thought eating organic was expensive? Try our 7 budget-friendly tips to help you eat organic on a budget.
Australian Organic ambassador and media personality Elle Halliwell will be sharing her story during Organic Awareness Month on how a cancer diagnosis prompted her to embrace an all-organic lifestyle.
We've put together some easy ways you can be more sustainable in your everyday life. Even the little things can make a big difference!
Members of Australian Organic were proudly representing the certified organic industry at Regional Flavours 2019 in Brisbane.
G&M Cosmetics launch their exciting new Native Australian range with highly concentrated formulations and Australia's most effective natural 100% organic oils.
Supermarkets in Asia have invented an ingenious solution to combat the growing plastic problem.
Top experts share their thoughts on the top 3 food trends for 2019 including the growing demand for organic products.
A recent study by the University of Helsinki has revealed that organic land benefits biodiversity by increasing bird numbers in agricultural areas.
At the forefront of the 'war on plastics', France has taken a vow to abolish non-recyclable plastics by 2025.
With the launch of Endoprime, Sumitomo have increased their range of Organic Certified Allowed Inputs to 10 with more in the pipeline.
Developed with some of Australia's most experienced skincare experts, BE.ST Organic is a truly organic range with effective formulations for sensitive skin.
The UAE's most prestigiously known airline carrier Etihad Airways has become the first airline in the Gulf region to conduct a flight without any single-use plastics on board. The decision to fly single-use plastic free was a clever bid to raise awareness around pollution, a smart move by the air carrier giant.
Can kindness be captured in a photo? Get your cameras READY, SET and GO to win! The challenge closes on 30 April, and the winning entry will receive a $2,000 donation for the Queensland charity of their choice and a $500 prize for the photographer.
Australian Organic is thrilled to announce popular media identities Luke Hines and Elle Halliwell as their ambassadors for 2019. Returning...
Woolworths Group announces the launch of the $30 million Woolworths Organic Growth Fund.