For a long time, beef jerky had a reputation as a controversial snack food – ‘you either love it or hate it’ was a popular opinion amongst us Aussies.
It goes without saying that we Australians are more health-conscious than ever. Our food and snacks are being put under the media microscope to educate us on what’s good for us, what’s great for us, and what’s a no-no. That’s great news for beef jerky, and great news for us here at Cleaver’s.
Cleaver’s beef jerky is a great source of protein, since it is made from 100% Australian certified organic grass-fed beef. This means jerky has a more favourable nutritional composition than a lot of other popular snack foods.
With our increased health literacy over the past few years, jerky’s audience has opened up to men and women of all ages living diverse lifestyles, even becoming a favourite healthy grab ‘n go snack amongst kids! Cleaver’s jerky is soft and tender, a key reason for its appeal to a wider audience.
Need convincing that this is your new favourite snack or just eager to learn more about Cleaver’s beef jerky? Here’s everything you need to know, and more.
What is Beef Jerky?
Put simply, beef jerky is just one variety of a popular kind of meat product known generically as ‘jerky’ – a type of dehydrated meat. Jerky, which is cooked, should not be confused with biltong (which is air-dried). Correctly prepared, jerky has a soft texture that is easy to chew, whereas biltong is often dry and tough, taking a great deal of effort to chew
The beef is sliced into strips and then seasoned with a range of spices. Within the Cleaver’s spice mix we’ve included salt and organic sugar. Salt and sugar assist in drawing out any excess moisture from each strip of meat. In the final stage of preparation, the meat is cooked, and sometimes smoked – this further enhances the flavour and preserves the meat.
Since it has a very low moisture content, beef jerky can last for lengthy periods of time. Cleaver’s organic beef jerky will last for 12 months from the date of manufacture in its original unopened packaging. Jerky doesn’t require refrigeration, so you can store it in a cupboard, in a backpack or in your pocket!
Cleaver’s Organic Beef Jerky
Here at Cleaver’s, we have combined a signature beef jerky recipe with certified organic produce to create three exceptional flavours: Original, Pepper Steak and Sweet & Spicy. Each flavour is made in small batches with the highest level of care, using aromatic seasonings and slow smoking to give it that unique natural flavour of the outdoors.
As well as the taste, what makes our product superior to others on the market is that you can be confident that our grass-fed organic beef is 100% Australian, contains no antibiotics, GMOs, synthetic chemicals or added hormones. Cleaver’s beef jerky is also allergen free and suitable for a gluten-free diet.
Order Cleaver’s Beef Jerky Online
If you don’t have a stockist near you, we’ve made it easy to purchase Cleaver’s Organic Beef Jerky online. You can order from our online store here. Our credit card and PayPal options guarantee a secure purchase and with fast and reliable delivery, your delicious snacks will be at your doorstep in no time.
Cleaver’s organic beef jerky is 100% carbon neutral. We even offer carbon neutral shipping so you can ensure that every single carbon emission has been accounted for and offset.
In Summary – What Makes Cleaver’s Beef Jerky A Great Snack?
It’s packed with protein, delicious, portable and easy to order online. Get your order in here – you won’t be disappointed!