Seasol: in the business of growing and nurturing

Since 1974, Seasol has been in the business of growing and nurturing! Not just plants, but strong communities, a happy healthy workplace and a sustainable environment. It stood us in good stead when, in 2020, the world changed.

As Australians and Australian businesses headed into a new and unknown world of COVID-19 and isolation, here at Seasol we too had to learn to adapt to a different world. In the gardening sector, consumer interest was all about growing edible produce and creating a green space.Our consumer demographics revealed that it wasn’t just experienced gardeners with large blocks who were keen to grow more edible plants and beautify their surroundings in response to COVID-19. Novice gardeners and those with only a balcony were also keen to make a garden or grow a plant.

At Seasol, we want everyone to have the opportunity to enjoy some kind of garden or grow their food, and to do it naturally. We also want every kid to get their hands dirty and discover that tomatoes don’t grow in the supermarket. And we want everybody to feel confident that they can create a beautiful garden in the wet, the dry and everything in between. So, we make products that help people do just that.

To maintain consumer interest over this difficult time, we have been posting quality content and reaching out to consumers through our social media channels of Facebook and Instagram and through our website www.seasol.com.au.

We knew it was all about support and education during isolation. Not only for our loyal customer base of experienced gardeners, but for new and especially novice younger gardeners. We took our content pieces back to basics: the 101 of gardening. We had to break it down and keep it simple.

Through autumn we increased our content from one to two posts a day, this was a big increase from the previous year when we were averaging three to four pieces a week. Not only did we want to educate the consumer with garden know-how and product knowledge, we also wanted to reveal the benefits of gardening to the mind, body and spirit. We wanted to enlighten people and explain that the garden could be a place of reflection, a quiet space to think and sort out problems, to learn to cope and adapt to isolation while producing healthy produce or a beautiful, vibrant space through physical activity.

Through winter, as we started to see the slow comeback from isolation across the country, we continued to speak to gardeners through social media. As Melbourne and other areas headed back into isolation, we kept our posts going with content to inspire creativity along with information about timely tasks, how to grow vegetables, plant ideas and to explain basic gardening terms along with tips on how to use Seasol products.

We wanted our readers to imagine the joy to be gained from harvesting sweet, juicy fruit and tasty vegetables straight from the backyard, growing roses with a spectacular number of blooms, or creating a lush healthy garden that looks good year-round and introduce them to Seasol products to help them reach their goals.

From our signature garden health treatment Seasol, to organically based fertilisers and soil conditioners and innovative water saving products, we make it possible to create a beautiful, productive garden in any climatic condition. Our products also make it possible for farmers and commercial growers to grow healthier crops, improve soil health and deliver higher yields with greater efficiency.

Seasol is 100 per cent Australian owned and manufactured and a proud member of the ‘Australian Made, Australian Grown’ logo campaign. We manufacture and market organic liquid seaweed and environmentally friendly fertilisers in the retail, commercial and export sector and were proud to be voted “the most trusted brand in gardening products” in the 2020 Reader’s Digest consumer survey*.

* https://www.trustedbrands.com.au

Other posts you may like...

If you're longing for creamy pasta, but are on a dairy free diet or perhaps you are simply trying to make healthier swaps, you'll love this dairy free Alfredo recipe by Live Love Nourish, made with Inglewood Organic Chicken.
Want a healthier, low carb alternative to pasta or noodles? Using a spiraliser, you can create these easy zucchini zoodles by My Food Religion. Top with Enviroganic organic chicken for a quick mid-week dinner and an easy way to get your 5 a day.
Enjoy this iced tea made with Higher Living Ginger Kick Organic Tea, lemongrass and lime for a refreshing, zesty non-alcoholic drink that will satisfy any taste buds. Recipe by My Food Religion.
Founded in 2015, The Organic Milk Company is Australian owned and operated by a group of Australian farmers determined to produce milk that is simply better. Better for the cows, better for the environment and better for Australian families.
The National Farmers’ Federation (NFF) has this week launched its #BackOnTrack campaign which aims to highlight the important role our farmers play in the nation’s recovery from COVID-19.
Bridget Carmady, founder of Clémence Organics, talks us through some of the reasons why you should consider choosing certified organic skincare.
Megan Woodward explores the principles of organic farming, speaking to two leaders in the organic sector, Monika Fiebig and Melinee Leather. about their joint passion for organic farming.
Did you know that Bertolli Organic Olive Oil can be used for more than just main meals? Why not try this deliciously different bircher muesli recipe with a twist. It includes, you guessed it, olive oil!
Deolo have been making simple, clean and pure olive oil for over 150 years. Learn more about Bertolli Organic olive oil, suited to every taste and cooking occasion.
With gardeners new and old wanting to grow their own food, Helen McKerral goes through the basics of setting up a vegie garden, including easy crops to start with. Article from ABC Organic Gardener.
Loose the guilt by making these healthy ice blocks! Using Bellamy's organic yoghurt, this quick recipe by My Food Religion will cool you down in no time at all!
Cleaver's beef jerky is a great source of protein, since it is made from 100% Australian certified organic grass-fed beef. This means jerky has a more favourable nutritional composition than a lot of other popular snack foods.
Jalna’s new Farm to Pot Organic yoghurt is made with whole milk from certified organic Australian dairy farms. Pot set and naturally delicious.
Australian Organic CEO Niki Ford let's us in on her tips and tricks to make organic living affordable on a budget.
Healthy, organic cookies? Count me in! These crunchy, chewy cookies are made with Murray River Organics muesli, sunflower seeds and organic oats. A perfectly healthy snack for on-the-go or your lunchbox.
Using Cleaver's certified organic beef chuck steak, this simple recipe by My Food Religion adds a gentle smokey flavour to the classic beef steak, without even needing to bring out the BBQ!
The Spring issue is all about Australian Organic Awareness Month and includes articles about the importance of looking for certification marks, an interview with Woolworths Paul Turner, and an exclusive chat with our 2020 ambassador Lincoln Lewis.
Enviroganic Farm is Australia’s leading, longest established Organic chicken and turkey producer with a commitment to providing the highest possible quality and sustainability through their certified produce.
Learn more about the Angove Organic range of organic wines, crafted as nature intended in the McLaren Vale.
As Australia’s largest producer of organic dried vine fruit, Murray River Organics are on a mission to make tasty, clean food accessible to everybody.
There are so many different ways to support our Australian Organic Awareness Month campaign this September, including downloading our Digital Supporter Kit.
The valuable work of Australian organic producers will once more be highlighted throughout September during Australian Organic Awareness Month (AOAM).
Australian Organic Awareness Month Lincoln Lewis goes behind the scenes to meet certified organic producers and learn more about their businesses.
Want to see your recipe featured this Awareness Month? It's easy! Just submit your organic recipe and we'll do the rest!
How Can Retailers Get Involved this Awareness Month? Whether you’re a certified organic retailer or simply sell certified organic products...
Awareness Month: How Can Producers Get Involved? Are you a certified organic producer, or looking to become one? Australian Organic...
Whether you’re already invested in organics or new to the organic concept, there’s so many ways you can get involved...
Australian Organic is excited to announce Australian TV and film personality Lincoln Lewis as ambassador for Australian Organic Awareness Month...
You made the switch to an organic lifestyle for yourself and your family, but did you ever think about your pets? Learn why they deserve organic too!
Australian Organic were up bright and early on Sunday morning to welcome visitors at the Northey Street City Farm Organic Markets in Windsor, Brisbane, QLD.
To celebrate Australian Organic Awareness Month, leading industry body Australian Organic hosted a lunchtime BBQ at Parliament House, Canberra, on 19 September 2019.
As part of Australian Organic Awareness Month, Australian Organic CEO Niki Ford was recently interviewed by SBS as part of a special Small Business Secrets segment.
Learn more about how UK leading food and farming charity and organic certification body, the Soil Association, is celebrating Organic September.
Australian Organic hosted its AOAM launch event in the stunning La Porte Space in Rosebery, Sydney to celebrate the nation's certified organic industry.
One of her favourite spring-time recipes, Elle Halliwell shares her sweet potato cakes with guacamole.
Australian Organic ambassador and media personality Elle Halliwell will be sharing her story during Organic Awareness Month on how a cancer diagnosis prompted her to embrace an all-organic lifestyle.
We've put together some easy ways you can be more sustainable in your everyday life. Even the little things can make a big difference!
Members of Australian Organic were proudly representing the certified organic industry at Regional Flavours 2019 in Brisbane.
Leading New Zealand organic producers Bostock New Zealand have introduced compostable netting for its organic onions
Australian Organic is thrilled to announce popular media identities Luke Hines and Elle Halliwell as their ambassadors for 2019. Returning...